The sponsorship paradox

If my management degree has taught me anything (and it hasn't!) it's that brainstorming and flow charts can solve every problem. So when it came to the great marketing challenge for ultimate (getting a-sponsors and b-coverage) I thought what better way to nut it out than with a flowchart?

So after many scribblings, here's what I came up with....




Basically, sponsors aren't fans of a sport that has little to no media coverage. And media doesn't want to give air time to something without financial backing. So at the moment things are kind of stuck in a loop.

All I have to do is convince someone to take a risk, then the rest will happen from there.